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Scores lead engagement from tracked website visits, based on the SiteVisitor records held against the lead's profile. Registered by the content app as the "webActivity" engagement scoring factor type, so it is included in the list returned by the app's engagement scoring factor types and used by the funnels engagement scoring engine to compute part of a lead's overall engagement score.
Implements: EngagementScoringFactorType
Properties
| Property | Returns | Description |
|---|---|---|
| id | String | Unique internal identifier for this scoring factor type, used to reference it when configuring an engagement scoring factor. Always returns the constant "webActivity". |
| label | String | User-facing label for this scoring factor type, shown wherever engagement scoring factors are configured. Always returns the fixed string "Web activity". |
| properties | List<EngagementScoringProperty> | Configurable properties for this scoring factor type. Always returns null, so this factor type currently exposes no configurable properties. |
Methods
getId()
Returns: String
Unique internal identifier for this scoring factor type, used to reference it when configuring an engagement scoring factor. Always returns the constant "webActivity".
getLabel()
Returns: String
User-facing label for this scoring factor type, shown wherever engagement scoring factors are configured. Always returns the fixed string "Web activity".
getProperties()
Returns: List<EngagementScoringProperty>
Configurable properties for this scoring factor type. Always returns null, so this factor type currently exposes no configurable properties.
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