A price limit can be used to restrict the products shown to a customer by their cost.
The price limit setting is available on the eCommerce store product list, and the EDM product list.
Restricting products displayed to users with a price limit
eCommerce
Editing Content
The options for the price limit setting are None, User average, User maximum purchase, and User points balance.
None: No price limit
User average: Average purchase + 20%
Looks at the average purchase price of the customer, and adds 20% to set the price limit. If they have no previous purchases, there will be no limit on the products displayed.
User maximum: Max single product purchase + 20%
Looks at the maximum single product purchase price for the customer, and adds 20% to set the price limit. If they have no previous purchases, there will be no limit on the products displayed.
User points balance: Points balance
Uses the customer’s points balance for their points bucket related to the store to set the price limit. If they have multiple points balances available, the price limit will be determined by the highest points balance.
We’ll look at the example of a customer with the below historical purchases.
The average of these products + 20% is 247 points. With the user average price limit selected, only products under 247 points are displayed.
The maximum single product purchase was the tablet at 475 points. If we add 20%, our user maximum price limit will be 570 points. Only products under 570 points are displayed.
The customer’s points balance is currently 175 points. If we limit by user points balance, they will only see products under 175 points.
Intelligently targeted products
Price limits can be used in conjunction with sorting to display intelligently targeted products to your customers. You can show them products that they are not only interested in, but can afford.
Learn more about sorting products here: