Co-marketing Programs
Help partners activate go-to-market plans and accelerate revenue.
Overview
Co-marketing programs are more than shared budgets—they’re a strategic engine for partner-led marketing. When executed well, they help partners go to market, generate new opportunities, and accelerate their pipeline.
Co-marketing efforts can run as standalone campaigns or be integrated into a broader strategic program, and used across any industry.
From Market Development Fund (MDF) allocation and approvals to ROI reporting, Kademi gives you everything you need to manage an MDF program in one place. The result? More growth through empowered, high-performing channel partners.
Claims
Make it easy to claim
Kademi makes it simple for partners to submit claims against their allocated Marketing Development Funds (MDF) through an intuitive, user-friendly interface.
- Customizable claim forms – Tailor fields to capture exactly what you need.
- Upload supporting evidence – Partners can attach receipts, screenshots, for proof of activity.
- Configure claim rules – Set minimum and maximum claim amounts, and more.
- Streamlined approvals – Review, approve, or reject claims.
- Automated updates – Keep partners informed on a claim with real-time notifications.
Claim status
Track claim progress
Give partners full visibility into their MDF claims and available budget—all in one place.
- Display available funds – Let partners see their remaining MDF balance at a glance.
- Track claim status – Show a clear list of submitted claims with real-time updates.
- Notify on key milestones – Automatically inform partners when claims are processed and paid.
Resources
Enable partners with the right resources
Go beyond funding—give partners access to marketing and sales assets they can view and download to support their campaigns.
Resources can include:
- Advertising templates
- Sales kits
- Branding assets
- Promotional videos
- Marketing benchmark reports
Other applications used in this solution
Payout points
Marketing rebates can be processed and paid out in points that can be used in reward stores.
Automate payments
Through Kademi’s integration with XE.com, MDF rebates can be automatically paid out globally in over 130 currencies.
Reporting
Create reports to track marketing development fund claims from the Kademi admin console.
Other solutions you might like
Explore Kademi's applications
Explore the complete library of Kademi applications designed to work together seamlessly and support many types of channel partner solution.
© 2025 Kademi Ltd